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2 metrics running CT right now
heyooo,
Right now, two of the most talked-about metrics in crypto aren’t price charts or FDVs, they’re Mindshare and Capital Mindshare.
If you’ve scrolled through CT recently, you’ve probably seen both terms flying around.
Every founder, creator, and analyst is suddenly talking about “owning narrative share” or “turning clout into capital.” ( all of this probably due to InfoFi)
But what do these actually mean?
And more importantly, why is everyone obsessed with them?
Let’s break it down.
Mentions of “mindshare” have grown by nearly 7x (+695%) between May and November 2025.
Translation: everyone’s trying to own the conversation, not just join it.
Mindshare tracks how much attention a person, project, or brand actually commands in the collective crypto narrative.
Turns out, in crypto, whoever frames the story is the story.
The ones defining the narrative are the ones attracting users, liquidity, and capital, even if their products aren’t live yet.
Get to it first. Own the narrative. That’s how you win mindshare.
It’s not about how loud you are; it’s about how much of the narrative you actually shape.
The more original, consistent, and high-trust your content is, the more of the collective conversation you command.
In fact, it’s quickly become a key metric for crypto marketers and one of the most sought-after indicators for brands.
For creators, it’s the closest thing to a social P&L.
For projects, it’s a map of who’s really moving the market.
Capital Mindshare goes one layer deeper.
It tracks how much of that attention converts into onchain action, deposits, stakes, volume, or TVL.
In simple terms:
It’s the link between your influence and your impact.
From a creator perspective, if your content drives people to actually put capital into a project, your Capital Mindshare grows.
If you post without any ripple effect onchain, you might be talking, but you’re not driving.
It’s the perfect filter for the current noise economy.
Because hype can trend, but only conviction capitalizes.
You should hop on the train as well
For founders and marketing teams, this is the difference between performing marketing and measuring marketing.
Mindshare tells you who’s winning the conversation.
Capital Mindshare tells you whose words actually move money.
Together, they form a feedback loop between social and onchain, a live measure of how narratives convert into capital flows.
That’s something no traditional social metric can show you.
Projects can now allocate budgets to the creators who drive adoption, not just engagement.
And creators can prove their real value, not just their reach.
Speaking of which
Owning Capital Mindshare doesn’t just get you clout, it gets you first dibs.
For creators, the more conviction and onchain influence you’ve shown, the closer you are to the front of the line when new projects drop.
Which brings us to the newest thing on the menu: Cookie Launchpad, powered by Legion.
It’s where high-conviction Snappers proven Capital Mindshare and $COOKIE stakers get priority access and guaranteed allocations in presales.
Basically, if you’ve helped shape a project’s story, you now get to share in its start.
All the info (and upcoming sales) live here → Cookie Launchpad
Cookie Launchpad (powered by Legion) is not available to U.K. or U.S. persons.
Got questions? Feedback? You know where to find us 📞, we’re here to help you get organized, even if we’re still figuring out our own lives.
Until next lesson,
Stay early, stay Cookish 🍪