We’re backkk! 2025 Predictions

2025 is officially here

How’s everyone feeling? Hopefully rested and ready to hit the ground running!

Since it’s the resolution season, we fell for the trend and we hosted our own 2025 vision board party. you know the drill, new year, new me energy.

But rest assured we didn’t become an aspiring life coach with a 12-month master plan they’ll probably forget by February.

not us.

While everyone else was busy scribbling resolutions, we’ve been quietly working on something bigger.

This year, we’re flipping the script (stay tuned)

For this newsletter, we’ve got fresh strategies, sharp (data driven ofc) insights, and everything you need to stay one step ahead in 2025. 

So, on that note, what should you be doing right now to prepare for the year ahead?

In today’s newsletter: 

• What’s in the Cards for 2025? 5 Web3 Marketing Predictions

• Starting 2025 Strong: KOL Intelligence Beta Access Launching Next Week! Join the waitlist now. 

What’s in the Cards for 2025? 5 Web3 Marketing Predictions

1. Video Content Finally Takes Center Stage

Web3 brands will finally start leveraging platforms like TikTok, YouTube, and Instagram properly. Why? Because let’s be real, short-form video isn’t just for Gen Z anymore. It’s the best way to humanize your brand, explain complex concepts, and engage a broader audience. And we’re not even mentioning the short attention span. 

Brands that invest in creators, in house video teams, and snappy, scroll stopping content are going to own 2025. Let’s also keep in mind that if the tiktok ban happens, people will be migrating back to other video content platforms such as Youtube. So make sure to add that into your content strategy. 

2. Audience Personalization 

Forget the one-size-fits-all approach. In 2025, marketers will double down on audience personalization. This means creating multiple tailored content and campaigns for different user cohorts.

With AI agents, this will become easier than ever. AI will help brands analyze audience behavior, preferences, and past interactions to craft hundreds of hyper targeted campaigns. Imagine running entirely different strategies for not just your different customer personas but also for the different cohorts within your customer personas.  

We all know that personalization and client adaptation is one of the most important pillars in conversion. Marketers who can nail personalized experiences will not only engage their audience better but also convert them faster.

3. AI Agents for Client Prospecting and Cross-Engagement

Speaking of AI, we predict that AI agents have so much potential to “revolutionize” how brands find and engage new clients. Imagine deploying agents to monitor conversations, trends, and competitor activity in real time, then automatically jumping in to engage the right audience at the right moment.

But it doesn’t stop there. These agents can also identify cross-engagement opportunities, like connecting with other brands or communities that share overlapping audiences. This could be the year partnerships and collaborations get a major AI upgrade.

On the topic of AI agents, here’s a fun fact: Did you know we’re the data backbone for Cookie.fun? Built on 7TB of onchain and X data provided by Cookie3, our team proudly builds with them as core contributors.

4. Data will reign supreme

Marketers are finally waking up to the importance of data. 

The marketers who dominate won’t be the loudest, they’ll be the smartest. Why? Because whoever holds the data , wins the war. The more you know, the better decisions you can make.

In 2025, seamless onboarding, user journey funnel tracking, and better data driven decisions will separate the winners from the wannabes.

The ability to understand what’s resonating, why, and with whom will separate the good marketers from the great ones. And those who can use this data to adjust their strategies in real time? They’ll win the game.

Bottom line: If you’re not tracking and analyzing everything, you’re guessing. And in this game, guessing isn’t good enough. Data-driven marketers will own 2025.

On that note we’re launching KOL Intelligence beta next week ( more details at the end of the newsletter) ? Want to secure your spot on the waitlist?

5. Founders and teams Step into the Spotlight

Company teams’ profiles will become a major focus in 2025. As crypto goes more mainstream, the people behind the projects will need to tell compelling stories, not just to CT but to the world.

Founders and teams who invest in personal branding and PR strategies will rise to the top. A strong teams’ profile will be the secret sauce to breaking into new audiences and building trust.

Starting 2025 Strong: KOL Intelligence Beta Access Launching Next Week!

The new year is here, and we’re stepping into 2025 with a clear vision: data reigns supreme. If 2024 taught us anything, it’s that success in marketing comes down to understanding the bigger picture. You can’t afford to guess what works, you need to know.

That’s why tracking everything, literally everything, isn’t optional anymore. It’s the only way to make informed decisions and adapt on the fly.

We’re about to make tracking your marketing efforts easier than ever. Next week, we’re launching the beta access for KOL Intelligence.

Why KOL Intelligence is your 2025 Power Move

With KOL Intelligence, you’ll finally be able to:

• See who’s really driving results. Identify the KOLs bringing smart engagement, impressions, and wallet connections to your dApp.

• Track performance effortlessly. Get metrics like ROI and CPM calculated for you, no more spreadsheets.

• Benchmark and analyze. Compare the performance of your team members, ambassadors, competitors, and organic KOLs.

Our advanced tools like influence analysis, price impact tracking, and network visualization ensure you’re not just tracking data, you’re understanding it.

Stay tuned for next week’s newsletter, where we’ll open up the beta access and share everything you need to dive into the world of smarter marketing with KOL Intelligence.

Got questions? Feedback? You know where to find us 📞—we’re here to help you get organized, even if we’re still figuring out our own lives.

Until next week,

stay cookish. 🍪