Plot Twist: NFTs Are Back

2024 said, “Plot twist!”

Just when you thought NFTs were dead and buried, the CT chatter tells a different story. According to the latest trends on KOL Intelligence, NFTs are creeping back into the spotlight—and we’re not just talking about meme-level hype.

The numbers don’t lie: over the past 7 days, the yaps have been climbing for some of the top NFT projects. So apparently NFTs are quietly making a comeback.

In this week’s newsletter:

• The data behind the NFT revival: who’s leading the charge?

• Why marketers should care about the return of NFTs.

• How Cookie3 tracks these trends and turns hype into actionable insights.

 Let’s dive in. 🍿

📈 What’s happening in the NFT space?

Apparently the NFT Narrative is coming back according to our KOL intelligence data the it is leading the yappers with +59% smart engagement and +79% unique KOL mentions in the last 7 days. 

Over the past 7 days, we’ve also seen a steady holder growth for some of the top NFT projects. This isn’t just CT noise—it’s backed by real onchain activity.

Here’s who’s leading the resurgence:

• Pudgy Penguins (@pudgypenguins):
  The OG cute-and-cuddly NFT crew is soaring. Holder counts are up, and $PENGU is making waves. The penguins have been crushing the narrative game, and their loyal community is keeping the momentum alive. 🐧

• Doodles (@doodles):
  Bright, colorful, and quirky—the Doodles are quietly building. Their community engagement is picking up, and holders are taking notice. Whatever their team is doing, it’s clearly working.

• Azuki (@Azuki):
  Once the darling of NFT projects, Azuki is making a low-key comeback. Holder growth suggests they’re regaining some trust and traction. Could this be their redemption arc?

Want an in to KOL intelligence? DM @mtazk on tg with the secret phrase “mostkolsuck” and get started.

Why should this matter to marketers?

Here’s the thing: even “dead” narratives can come back to life with the right push. The NFT resurgence didn’t just happen—it was sparked by a snowball effect from the $PENGU announcement. What followed was a surge in holder growth for projects like Doodles and Azuki, fueled by community-driven momentum.

This shows us something critical: community can drive narratives, even when they seem long gone. As marketers, it’s your job to understand these shifts and leverage them. Imagine missing out on a trend like this because you weren’t paying attention to the data.

By tracking these narratives with tools like Cookie3, you can see the bigger picture:

• Which projects are gaining momentum.

• How announcements are influencing narratives.

• When communities are driving trends back into the spotlight.

Data isn’t just “nice to have” here—it’s essential. Knowing where the hype is building and how it translates into real growth gives you the power to adjust your strategy, target the right audiences, and stay ahead of the curve.

As we know in Web3 marketing, timing is everything, and tracking these narratives ensures you’re in the right place at the right time.

How cookie3 tracks these trends

Here’s where Cookie3 steps in: we give you the tools to track what’s working and why. Whether it’s identifying who’s driving the conversation or seeing where the growth is coming from, KOL Intelligence and Onchain Explorer help you:

• Spot the trends: See which narratives are gaining traction and why.

• Track sentiment: Know whether people are bullish or bearish on specific projects.

• Analyze holder growth: Understand what’s fueling that growth (hype, utility, or genuine engagement).

• Identify the key players: Find out which KOLs are influencing the space and driving attention.

Our data even lets you monitor cross-platform engagement, so you can track what’s happening on CT and how it translates into on-chain activity.

Want these insights for your own project?

DM @mtazk on tg with the secret phrase “mostkolsuck” and get started.

Got questions? Feedback? You know where to find us 📞—we’re here to help you get organized, even if we’re still figuring out our own lives.

Until next week,

stay cookish. 🍪