Lights, Camera, Crypto

wazuppppp,

We scroll. We click. We zone out. Give them a reason not to.
Let’s talk about what’s creeping into every strategy deck right now (and finally getting the budget it deserves): video.

Short form. Long Form. Story driven. Edited like a fever dream. Edited like Hollywood.
And yes, it’s working.

If you’ve been lurking on CT or sitting through side event recaps, you’ve probably seen the shift.
People are finally hiring real videographers. Teams are filming instead of tweeting.
Marketing girlies are out here directing b-roll like it’s A24.
And crypto content is starting to look... good.

Why now? Because no one has attention anymore.

Let’s not sugarcoat it: attention spans are fried.

The average viewer gives you less than 3 seconds before they decide to keep watching or bounce.

I have less. 

I am going to be honest: 

• I like my reels and my tiktoks very much. (average 6 hours weekly)

• Ik every trend that exists and I have the “ nothing beats a jet2 holiday” liner stuck in my head for the past week.

• I have never read an entire x article fully. I save it and say i’ll read it later (never did). Or i’ll skim through it. 

• I have never read past 3 threads. 

• I am like 80% of today’s crypto consumers. 

That’s why the memes perform well on X. 

Because they’re fast.

They’re low effort (to consume, not always to make).

And they meet people exactly where their brain is, overstimulated, mildly anxious, and scrolling way too fast.

That means your long, thoughtful thread explaining tokenomics? Love that for you. But no one read past tweet two.

Your carousel post? Saved but never opened.

Video doesn’t just stop the scroll.
It creates an emotional cue. It uses sound, motion, and story to pull people in and make them feel something, curiosity, FOMO, trust, hype.

It’s really not about what you say. It’s how it looks. How it moves. How it feels.

Why it works:

• Visual storytelling triggers stronger memory and brand association (this is backed by science, hello, dual coding theory).
  

• Short-form video is algorithm fuel. Platforms reward it. Audiences devour it.
  

• Narrative control becomes easier. You show instead of tell.
  

• Reach and retention go up when the format matches how people actually consume content in 2025: fast, emotional, and snackable.

Long videos still hit,  if you know how to tell a story.
Hook them early, build tension, keep it moving. Attention spans aren’t dead, they’re just picky.

A well-made, well-paced video can hold people for minutes. You just need to earn every second.

Here are some video content I like: 

And let’s be honest, crypto needs video.

This space is visual, technical, and weird, which makes it perfect for video.

Try explaining your product in a tweet. Now try showing it in a 15-second voiceover with motion graphics and lo-fi music behind it.

One gets ignored. The other gets saved.

So yeah, if you're still treating video like a “nice to have,” it might be time to rethink that.
Hire the videographer. Build the internal studio.

Film your next product update like it’s a mini-documentary.

Show your founder doing something real, not just typing into the void.

Because the next wave of crypto marketing?

It’s not just written. It’s filmed.

thanks byeee

oh yeah almost forgot, some product pushhh so I can keep getting paid

byeeez

Got questions? Feedback? You know where to find us 📞—we’re here to help you get organized, even if we’re still figuring out our own lives.

Until next lesson,

stay cookish. 🍪