- Cookie3
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- It’s giving “minimal effort”
Bonjour,
Have you put down the brand book recently? Pried the moodboard out of your death grip? Uninstalled Figma out of sheer rebellion?
Because in case no one told you: we’re officially in the “IDK lol” era of marketing.
Gone are the days of cinematic brand films, perfectly spaced type, and websites that say absolutely nothing in Helvetica Neue.
We’re not doing that anymore.
Enter: Brain Rot Marketing
Menu mi lords:
Carry on
So what is Brain Rot Marketing?
Glad you asked. It’s what happens when marketers stop pretending and start posting like they’re two seconds away from a burnout spiral. It’s:
Websites built in Google Docs.
Campaigns launched with a single blurry iPhone screenshot and the caption “oops.”
Launch videos made with 3 TikTok filters and a dream.
Tweets that read like the inside of a group chat between five sleep-deprived people who think being cringe is good for conversion.
Boys Club world is the blueprint. (big fan girlies)
Their website is literally a Google Doc. Not a figma wireframe disguised as a Google Doc. An actual Google Doc.
And it works.
You don’t need a gradient-heavy, parallax-scrolling, animated hero section to sell a narrative anymore.
You just need to sound like someone who doesn’t hate being alive. Or maybe who does? It depends on which side of X you’re on.
✨Brain Rot✨
We’ve tried the “we care a lot” route.
We’ve tried the “click here to revolutionize the future of decentralized onchain permissionless infrastructure” route.
We’ve even tried the “our brand voice is a soft-spoken therapist but make it sassy” route.
And you know what people want now?
They want a marketing campaign that looks like it was made:
On a phone.
In a car.
At 3am.
By someone whose WiFi kept cutting out.
Why? Because that’s what feels real.
Not a 37 slide carousel about “narrative design.”
Neither a content calendar that reads like a mid-tier startup trying to cosplay as Duolingo.
A New Rulebook
Here’s your sacred scroll, bestie. Use responsibly (or not):
1. Launch with a meme.
Nothing says "we're live" like a SpongeBob screenshot and a caption that says, “pls don’t bully us.”
And no, we don't want your teaser trailer. We want your internal Slack message.
2. Embrace the ✨Unhinged Brand Voice✨
Use lowercase. Spell things wrong on purpose. Say “this is probably a terrible idea but here we go.” It's called psychological safety.
3. Group chat energy only.
We don't want 14 channels and a town hall. We want. Inside jokes. Random polls. The kind of discourse that makes no sense unless you’ve been here since day one.
4. Say less. Literally.
Cut the copy. You don’t need a paragraph to say “we launched.” Drop the link. Say “this exists now.” Add a crying emoji. Done.
5. Marketing ≠ Manipulation Anymore
People know what you’re doing. They know when they’re in a funnel. So stop trying to hide it. Instead of faking intimacy, be actually human. Be weird. Be funny. Be offline-core.
AH almost forgot, nowhere to put the product push. Here it is; you know the drill: sign up, or our CMO will be cranky.
Behold: The “Holy triangle but it’s a square” for 100% successful brain rot marketing.
Delulu, Unhinged, Some Lore, and Prayers, the sacred pillars holding up modern marketing.
Delulu: the audacity to act like your 3-page whitepaper is rewriting internet history.
Unhinged: grammar is optional, tone is chaotic-good, and everything reads like a sleep-deprived intern wrote it at 3AM (because they did).
Some Lore: dumb smart people.
Prayers: because after all that, you’re relying on virality, and possibly God, to carry you through.
“But This Looks Lazy 😡”
Oh my sweet summer child.
Brain rot marketing looks easy. But it's actually the most taste-dependent, culturally aware, emotionally intelligent strategy out there.
You have to:
Know the exact tone where “cringe” loops back to cool.
Have enough taste to look intentionally messy.
Be online enough to know when a trend has died.
Post like you don’t care… when you obviously do.
TLDR: Try Less. Mean It More.
Marketing is performance art now
And the performance is “Oops we accidentally launched a product lol.”
You didn’t. You spent 3 months building that as well as the oops marketing strategy. But you get it.
Basically, make shit that feels alive.
Thoughts?
Idk, Im tired, already said every lore I have. but spectacular, give me 14 of them right now.
Got questions? Feedback? You know where to find us 📞 we’re here to help you get organized, even if we’re still figuring out our own lives.
Til next time,
Stay unhinged x