InfoFi’s Here to Save Marketing

gm,

I studied for 7 years after high school (call me a nerd), 

One concept that I was force-fed over and over and over again is the 4ps;

If you don’t come from a marketing background, basically, the 4 P's are: Product, Price, Place, Promotion. The tried and true framework has been serving as the backbone of marketing since the 1960s. 

But let’s be real, while the 4 P's were groundbreaking when they were first introduced by E. Jerome McCarthy, they’ve since started to show their age. Much like that pair of shoulder pads you wore in the early 2000s, they just… don’t fit as well anymore.

Let’s break today’s down the menu:

• Why are the 4 P’s aren’t 4Peeinng anymore?

• InfoFi: what everyone is talking about right now

• So, Where Do the 4 P’s Fit in This?

• The Shift to Experience Over Offer

Come come

Why are the 4 P’s aren’t 4Peeinng anymore?

The 4 P's were perfect for the traditional, one-way marketing channels. You know, the world where we’d push out our message and shove it down everyone’s throat.

But today? Well, we're building communities, nurturing relationships, and co-creating with audiences. 

• Purpose-Driven Brands: People no longer just buy products; they buy into a brand’s purpose and values. I mean, true, sometimes we buy shit for the funsies, but hey, we still care about the brand’s purpose and values.
  

• AI-Driven Personalization: We’re no longer targeting broad audiences; we’re talking to individuals with hyper-personalized messages.
  

• Direct-to-consumer: Consumers expect brands to come directly to them, bypassing the traditional retail and distribution channels.
  

• Communities as Marketing Channels: Your audience is your marketing channel if you still didn’t gotten the memo yet. 

Now a lot of you might ask why the fuck this person is telling us about the 4ps. Actually, it’s cause of InfoFi; as I gotta put my degrees somewhere to use, I wondered where InfoFi fits in all of this.

InfoFi: what everyone is talking about right now

With InfoFi, marketing is no longer just about selling products; it's about tokenizing attention and facilitating content creation. Users are rewarded for sharing insights, creating content, and engaging with brands.

Platforms like Cookie Snaps use AI to evaluate content quality, relevance, and engagement, distributing Snaps to creators whose content meets certain criteria. This shifts the focus from just selling products to incentivizing participation and information sharing. And this isn’t just about engagement for the sake of engagement; it’s about creating real, measurable value from each interaction.

So, Where Do the 4 P’s Fit in This?

The classic 4 P's helped marketers think about the offer: what you're selling, where, and how you're telling people about it. But in the age of InfoFi, it's less about pushing the offer and more about crafting the experience. If the original 4 P's were about marketing the product, the new-age framework needs to be about marketing the experience.

Let’s explore how InfoFi fits into this new marketing landscape.

The Shift to Experience Over Offer:

Today, especially in CT, marketing isn't static. It's dynamic and evolving every day, every minute. The 4 P's were foundational when brands needed a framework to structure their offers. But now, we need frameworks that prioritize the customer's experience, their role in co-creating the brand, and their relationship with the brand in the long term.

And this is where InfoFi takes the marketing funnel and flips it on its head.

1. Product: Traditionally, the product was the heart of the marketing strategy. But now, with InfoFi, the product experience extends beyond. In InfoFi, the “product” is also the experience of sharing knowledge and participating in a community.
   

   • How InfoFi Disrupts It: Users aren’t just interacting with your product; they’re contributing content, creating value, and receiving rewards in return. This makes your “product” part of an ecosystem of participation, not just a transaction.
     
     

2. Place: Place was once about finding the right distribution channels. Now, with InfoFi, the distribution is decentralized. Your audience is the channel, and they control how and where information is shared.
   

   • How InfoFi Disrupts It: Cookie Snaps enables the community to drive content distribution, creating a decentralized, user-driven channel where information flows naturally. This creates a much more organic, authentic spread of marketing messages.
     

3. Promotion: Promotion used to be about blasting out ads and hoping they stick. Today, it's about creating genuine, community-driven experiences where your audience becomes the promoter. InfoFi offers monetary rewards to encourage this behavior, meaning your promotion is now co-created by the very people you're trying to reach.
   

   • How InfoFi Disrupts It: Instead of relying on KOLs to promote, InfoFi enables users to become promoters themselves, earning rewards based on the value they bring to the table. This incentivizes authentic engagement and creates a self-sustaining promotional ecosystem.

Read more about how we decentralized InfoFI 

InfoFi creates a blend of intrinsic and extrinsic motivation. At its best, it incentivizes content creation without crowding out intrinsic motivation. However, as seen on CT, the risk of motivation crowding looms large. The more people optimize for rewards, the more content quality diminishes, shifting from genuine alpha sharing to engagement farming. And we, the girlies at Cookie Marketing, don’t believe engagement farming is a viable marketing tactic; that’s why we do it differently with Cookie Snaps:

Final Thoughts: 

It’s good for your company.

Got questions? Feedback? You know where to find us 📞—we’re here to help you get organized, even if we’re still figuring out our own lives.

Until next week,

stay cookish. 🍪