How to get 13K users and 21K visits in 48 hours

If you didn’t know this already, Web3 marketing isn’t for the faint of heart. It’s chaotic, competitive, and moves FAST ( the quant kid meme was not even 2 weeks ago feels like 6 months ), But when done right, it can achieve massive impact— even organically ;) 

Case in point? Cookie.fun, crypto’s first AI agents index, which clocked 13K users and 21K visits within its first 48 hours—all through organic marketing.

Here’s how we turned a concept into a Web3 sensation—and how you can, too.

On today’s menu:

The Foundations of a Web3 Marketing Strategy
What you really need to nail a marketing campaign in the chaotic world of crypto.

Cookie.fun: A Case Study in Organic Success
How we made Web3 marketing magic happen in under 48 hours.

What You Can Steal from Cookie.fun’s Playbook
Tactics you can use to elevate your next launch.

The Foundation of a Winning Web3 Strategy

At the core of every great Web3 campaign, 3 pillars:

1️⃣ Narrative is Everything

You’re not just launching a product—you’re telling a story. 

Your value proposition and competitive advantage are important, but many marketers don’t realize that they’re a means to an end. The end game here is how to make yourself relevant to your customers. It’s a whole bundle, and the narrative takes up much of it. 

For cookie.fun, the story was clear: the first-ever index of AI agents in crypto, built on a staggering 7TB of data. The bold claim of being a “first” turned heads, and the project's sheer scale kept them there. At the time of writing, the AI narrative was blowing up on it, and let me tell you, with Cookie DAO, we seized the opportunity so fast that cookie.fun was launched in a week. 

Why it worked:
In Web3, people want to feel like they’re part of a movement, not just using a tool. A strong narrative turns casual users into die-hard evangelists.

2️⃣ Community is your superpower

Authenticity is key in Web3, and it drives each narrative. 

But yeah, It’s looking a little rough these days.

What started as the golden ticket to meaningful connections has become…meh—a strategy everyone’s reading from the same tired playbook. The overly curated “realness” on X? Yeah, we see through it. Audiences are savvier, and skepticism is higher

So, where do we go from here?

Community.

In Web3, your users aren’t just your customers—they’re your marketing team. 

While “authenticity” is dying slowly, the community is keeping it alive. For real.

When brands tap into their communities, they’re stepping into spaces where conversations are raw, unfiltered, and real. There are no perfectly scripted captions, no try-hard relatability—just people showing up for each other, connecting over shared goals and quirks.

So honey, stop tryYing so hard. our community is where the realness still lives. You're missing the point entirely if you’re not leaning into that.

Cookie.fun leaned into this by revamping their Discord, engaging with early adopters, and courting KOLs, who could amplify their message and then snowball effect. 

Why it worked:
An engaged community doesn’t just spread the word; it validates your project’s credibility.

3️⃣ Timing > Perfection

CT is fast af. Cookie.fun’s success wasn’t about waiting for perfection—it was about launching fast and adapting faster, the ticker was ticking, we launched fast , but we kept an AI on the data and community to adapt. 

Why it worked:
In a space where FOMO drives decision-making, being early is often better than being polished.

The cookie.fun Playbook

So, now the tea: how did cookie.fun become a Web3 success story in just two days?

1️⃣ Minimalist Branding, Maximal Impact

We leaned into the “degen” aesthetic—bold, simple, and instantly recognizable. Instead of overcomplicating the design, we focused on speed and clarity.

Takeaway: Keep your branding flexible and easy to iterate. In a fast-moving market, agility wins.

2️⃣ Build a Bullish Narrative

“An AI agents index.” The phrase alone grabbed attention, especially on CT obsessed with the intersection of AI and blockchain. Pair that with the 7TB of data backing it; you’ve got a story no one can ignore.

Takeaway: Position your project as a pioneer. Use numbers, comparisons, or bold claims to anchor your narrative.

Bang on day 2 we released a thread that showed our narrative and all the cool features that make cookie.fun big

3️⃣ Engage KOLs, the Right Way

We curated public X lists of AI-focused KOLs before launch. By engaging with their content and ensuring they noticed us post-launch, Cookie.fun hit the radar of the right people at the right time.

Takeaway: Build relationships with micro-KOLs in your niche. They often punch above their weight in engagement.

Grab the list here: https://x.com/i/lists/1861130230506889563

4️⃣ Plan Like a General

Every detail of Cookie.fun’s launch was planned:

• Graphics and announcements? Prepped.

• Team engagement strategy? Locked in.

• Outreach to niche communities? Already happening.

Takeaway: A great launch feels organic, but it’s almost always meticulously planned.

5️⃣ Revamp Your Spaces

By transforming Cookie.fun’s Discord into a hub for AI agent requests, we created a space where users weren’t just passive—they were participating.

Takeaway: Build functionality into your community spaces that keeps users coming back.

Results That Speak for Themselves

In just 48 hours, here’s what Cookie.fun achieved:

• 13K Users & 21K Visits

• 10% Returning Visitors, signalling real value and engagement.

• 900% Growth in smart reach on X (Twitter).

• Global Reach, thanks to immediate localization for Chinese and Korean audiences.

You can read more in details about cookie.fun success results here: 

What You Can Steal from Cookie.fun’s Success

Not everyone has 7TB of data or an AI index—but you don’t need them to crush your Web3 marketing.

Here’s what you can take from Cookie.fun’s playbook:

• Tell a Bigger Story: Your product is part of a movement. Sell the dream, not just the features.

• Make Community a Priority: Your Discord, Telegram, or X isn’t just a support channel—it’s a marketing engine.

• Move Fast: In Web3, first movers capture the hype. Don’t wait for perfect; iterate as you go.

• Target Micro-KOLs: A few right voices are more powerful than a thousand wrong ones.

Build for Engagement: Turn users into contributors by designing spaces for interaction.

That’s it for today, 

Got questions? Feedback? You know where to find us 📞 (TG @mtazk) —we’re here to help you get organized, even if we’re still figuring out our own lives.

Questions?

Until next week, 

stay cookish. 🍪