High heels, satire, and a baddie

Everyone’s favourite debate: what women do. (eye roll to the back of my skull)

If you’ve spent more than 12 seconds on CT last week, you’ve seen the video. You know the one .. mansion, champagne, high heels, and a remote control our protagonist “doesn’t know how to use.” Camp? Iconic? Absolutely.

And as far as we’re concerned? We’re all for the baddies.

You can be hot and smart. You can rent a villa and ship a protocol proposal. Duality exists. Stay mad.

Welcome to The Berabaddies Controversy™ , where hot girls, hard takes, and protocol proposals collide in a perfect storm of attention, satire, and strategy.

Come, entry please. 

• The Baddies Take Dubai

• While You Were Arguing, The Baddies Were Building

• How to Flip Controversy Into a Marketing Masterstroke

• Final Thoughts: Baddie Rights Forever.

The Baddies Take Dubai

The girls dropped the Berabaddies video during a side event in Dubai 

and no, it wasn’t your typical crypto panel with folding chairs and lukewarm Red Bulls. It was a vibe: soft glam, hard satire, and honestly a middle finger to boring brand storytelling.

The content? A hyper feminine, hyper meta take on girlboss culture in crypto. On the surface, it looked like a parody of wealth and cluelessness. But zoom in, and it was also a critique of how women in crypto are expected to show up , technical, serious, no nonsense. Also girl it was funny af, I ate that shit right up. 

Ofc, it spread like wild fire

Check out KOL Intelligence for extra insighrs

Naturally, the timeline split in two.

On one side, some women (many who’ve been grinding in crypto since before it was cute) felt the video erased the work. That it glamorised the look of success without showing the build behind it. Valid critique , especially if you’ve had to fight tooth and nail to be taken seriously in a male dominated space.

But then,

“Babe, it’s satire and not that deep. Calm down.”

The internet hot girls activated. You can hold a treasury and a tan. You can lead a DAO and get filler. The whole point was to exaggerate , not to invalidate. It was a performance. And the girls performed. 

Then, of course, came the performative crowd. The ones who saw a viral moment and thought: "Oooh, perfect time to farm likes." and you know internet lovessss to debate what the fuck women do and don’t do. 

We saw people who don’t know what PoL even means suddenly tweeting long threads about feminism, branding, and the collapse of civilisation. It gave “just learned the word patriarchy yesterday” energy.

Get out of here

While You Were Arguing, The Baddies Were Building

While everyone else was busy arguing, the Beras did what real builders do: they dropped actual value.

Smokey, Jack, and Carney released a major proposal to take Protocol-Owned Liquidity (PoL) into its next era , turning $BERA into a sustainable, long term growth engine. 

Not only that, they spun the moment into merch lol.

if the internet hands you outrage, you better be printing it on hoodies by EOD.

How to Flip Controversy Into a Marketing Masterstroke

Let’s get academic for a sec, because yes there’s actual theory behind all this. (I gotta use all those theoretical marketing courses I took in uni somewhere) 

Meaning Transfer Theory (McCracken, 1986) says brands can absorb cultural meaning from big moments and make it part of their own identity. Translation: if you’re in the middle of the discourse, you own the conversation. And if you know what you’re doing? You come out of it with brand equity, not bruises.

Then there’s the Elaboration Likelihood Model (Petty & Cacioppo, 1980), which basically says people think harder about stuff when they’re emotionally engaged. Controversy = emotional engagement. That’s when your message hits harder and sticks longer.

But here’s the key: you have to control the drop. You can’t just wait for the drama to die down. You pivot while people are still frothing at the mouth. That’s what the Berabaddies did. They used the attention window to shift the narrative, from “what is this cringe video?” to “oh wait, there’s an actual growth proposal here?”

Final Thoughts: Baddie Rights Forever.

Listen. Not every piece of content has to represent every woman. That’s not how identity works. The Berabaddies video wasn’t meant to be universal, it was meant to be provocative. And it worked.

You don’t have to like the aesthetic. But you should respect the playbook:

• Launch bold creative

• Let the internet rage

• Drop strategy in the middle of the chaos

• Monetize the moment

• Walk away with more attention, more trust, and a community that chose you

So yes. You can be smart, strategic, and fucking hot. 

Got questions? Feedback? You know where to find us 📞—we’re here to help you get organized, even if we’re still figuring out our own lives.

Until next week,

stay cookish. 🍪