GPT is NOT YOUR PERSONALITY.

Wassup loves,

We know you're writing with AI. We know your content is AI generated. 

And honestly? That's not even the problem.

You can be AI native. You should be AI native.
But please, don’t let ChatGPT be your last braincell.

There’s a weird sheen on a lot of content these days.
Too polished. Too optimized. Too… correct.
It’s perfect, technically. But also uncanny. Untrustworthy.
It doesn’t feel alive.

You can feel it. Scroll through LinkedIn or Threads, you’ll spot it instantly.

That glistening, inoffensive, overly structured paragraph that reads like it was airbrushed into existence.

It’s not that it’s wrong. It’s that it’s too freaking right.

AI content is in its flop era (if you’re doing it wrong)

AI has seen a fucking exponential growth this past year.

Everyone and their dad started using it to optimize, ideate, summarize, strategize, especially marketers.

It made writing content easy as shit (loved it)

Suddenly, your content calendar was full. Blog posts in minutes. Captions on demand.

But then

You’ve seen it.

I’ve seen it.

Posts started to read like they were written in a sterile vacuum.

Everything grammatically perfect. Emotionally dead.

And sooooo fucking boring.

Especially we’ve seen in InfoFi. Everyone was farming their content.

But here’s what we’re clocking now as marketers: there’s a new vibe shift.

People want mess again. Rawness. Voice.

There’s a new metric nobody’s tracking enough: credibility.

It’s not about facts, SEO, or even engagement anymore.

It’s about trust.

Does your content feel like it came from a human with taste, emotion, and conviction?

Because that sheen? That freaky smooth finish?

It’s not just boring. It’s a red flag.

“ we’re happy to announce … “ GIRLLLL get out of here. 

How to use GPT right 

You can (and should) use GPT to write content.

Again (personal opinion but not so personal) you SHOULD use GPT to write content. It’s very efficient.

BUTTTTT and that’s a very strong BUT my guy. Don’t outsource your soul to it.

Here’s how I do it. And here’s how WE do it at Cookie as AI natives. 

1. Start messy. Then edit clean.

Write your raw thoughts first.

Notes, rants, brain dumps… whatever.

Then use GPT to structure, polish, or clarify.

Don’t prompt GPT to write your brain for you. Prompt it to refine your voice, not replace it.

Cool? Cool. 

2. Give it a vibe to match

GPT is great at matching tone, but only if you give it something to work with.

My GPT is honestly now trained on most of the newsletters I wrote. So he can match my TOV pretty well but not totally. So what I do basically is, and hear me out here, I ACTUALLY WRITE. Shocking right? But I literally read what gpt wrote, keep the structure if I like it and then go and change and add my own personality and original thoughts. 

3. Break the polish on purpose

• Lose the em dash please. Please. This little thingie: —

• Lose the “this is not just…. This is …“ sentence structure. 

• Lose the “here’s the kicker , here’s the thing etc.”

• Lose the “ Pro tip” 

• Lose the emojis 

• Don’t capitalize every word in your titles

• If it sounds cringe, it is cringe. Lose it. 

So what now? Bring back the chaos. The typos. The tangents.

This is your sign to bring back messy content.

The kind that makes people pause. Reread. Feel something.

Start weird. Go off-topic. Throw in a meme. Break the format. Leave the typo.

We’re lucky to be an industry were there is much censorship when it comes to jokes and memes. Use it my peeps.

Cause that’s what builds trust now. That’s what feels real.

Anyways

get your own personality

BYEEEEEE

Got questions? Feedback? You know where to find us 📞—we’re here to help you get organized, even if we’re still figuring out our own lives.

Until next lesson,

stay cookish. 🍪