gg, your email cured my insomnia

Gm frens,

Let’s keep it 100: 

Most emails in crypto (and honestly, everywhere else) are boring, try too hard, or feel like they were written by ChatGPT on autopilot. 

You’ve seen them. You’ve ignored them. You’ve probably written a few and felt dead inside doing it (ik I did).

But email isn’t dead. You’re just writing it wrong.

So here’s the real talk guide to writing emails that get opened, read, and clicked, because no one needs another campaign that gets 3% open and zero replies.

How to not sound like a SaaS robot on a Monday morning

1- Start with the subject line,  because if that is shit, nothing else matters.

You have 5 seconds (if that) to make someone care. This is not the time for “Monthly Update #12.”  I don’t need that on a random Monday morning. I already hate my life.

Instead, try:

“Mother said this is fire”

“This kind of content is dead.”

“Yeah, no.”

Use curiosity, specificity, or just raw ✨personality✨. You're talking to a human, not a spreadsheet.

2- Preview text is super underrated.

It’s the sidekick to your subject line. It shows up right under it in inboxes.

Here is what it actually looks like:

Make it juicy. Make it matter. This can be an actual preview of the value you’re offering in the email. But don’t make it 3 lines, please, just 6/7 words max. 

Examples you can use:

“Stop writing like that”
“Try again. But better” 
“We tested it so you don’t have to.”

3. Remember: you’re writing to a human. Even in B2B. Especially in B2B.

Somewhere along the line, it became law that B2B emails must sound like they were written by a legal department intern trapped in a WeWork basement. No jokes. Just “Dear Sir or Madam” energy and a link to a gated whitepaper no one asked for.

Let’s be serious: the person reading your email? Still a person. With a brain. And a personality. And probably a messy inbox full of emails that all sound exactly the same.

They’re not looking for another stiff, self-important paragraph. They’re looking for something real. Something useful. Something that cuts through the noise.

Talk like a human. That’s how you get a reply.

4- Just get to the damn point 

Nobody opened your email to read a novel. You are not writing the next White Lotus.
Say what you're offering, why it matters, and what they should do about it. If it takes you three paragraphs to get there, delete two.

If you’re doing email as part of a lead activation or reactivation campaign, even more reason to keep it tight. You’re not closing the deal in one message; you’re warming up the lead, holding their hand, and walking them through a journey. One clear CTA per email is plenty.

I'm gonna scream it for the people in the back: ONE CLEAR CTA PER EMAIL IS PLENTY. 

You do not need to cram your product discount, docs, case studies, blog hub, and Discord invite all in the same email. That’s not marketing. That’s a panic attack.

You can run a 20-email campaign across 45 days instead. You’ll get more clicks by giving each step its own spotlight than you ever will by dumping the whole funnel in one go.

Bottom Line:

Your audience is busy. And your email is competing with a thousand others screaming for attention. So don’t be mid. Don’t be forgettable. And definitely don’t be polite at the cost of clarity.

Write like it’s the only message they’ll open all day, because it might be.

Im running out of ideas to put my product push, just sign up at this point

Got questions? Feedback? You know where to find us 📞—we’re here to help you get organized, even if we’re still figuring out our own lives.

Until next week,

stay cookish. 🍪