Daddy chill

Bonjourrrr, 

I have been approached so many times by people who try to sell me shit I don’t need. 

Don’t get me wrong, I am the perfect consumer. If you make me laugh, I’ll probably buy. I am simple like that, I have a weak personality and no real understanding of money. 

But I have seen so many shit pitches that I decided to write this. I'm going to drop some lore, but also share my opinion as the ideal consumer.

BD is sales. We like to name stuff differently in crypto, but it’s just sales.

You're selling an idea, a product, a partnership, a shared incentive structure.

You're navigating egos, timelines, and unread DMs.

You're trying to create alignment where none exists, yet.

So how do you actually do it well?

First things first, if we’re doing this irl. Stop asking me where I’m based to break the ice, and then after 3s of silence, you start shilling. I mean, butter me up a bit? Get to know me first? Idk make a human connection? 

Thanks, glad I got that out of the way. 

Now let’s talk real sales strategy, backed by science, adapted for crypto, and stripped of all the cringe.

1.  Qualify before you pitch.

BD is not about spamming 20 projects with a PDF and hoping someone bites. That’s not outreach. That’s wishful thinking.

Start with BANT: a classic sales framework that still applies here:

• Budget: Do they have the treasury or investor backing to make this viable?

• Authority: Are you talking to someone who can actually say yes?

• Need: Is there a real problem you’re solving for them?

• Timing: Are they even in a position to move right now?

No BANT? No deal.

Wasting time on the wrong people is the fastest way to kill your pipeline.

2. Lead with value. Not with features.

Crypto boys love to say “we have the best infra” or “our dashboard is sick.”

Let me hold your hand when I say this my love: No one cares. At least not yet.

People buy solutions, not specs. So lead with relevance, not tech.

Match what you do to what they’re trying to solve.

This is solution selling 101, and it works because it centers them, not you. So don’t be a leo.

3. Use the principle of social proof, smartly.

People in crypto (and everywhere else) want to know they’re not the first one jumping in.

So reference other names, carefully.

Not: “Everyone’s using us.”

Try: “We just ran a leaderboard campaign with Spark,  17K creators joined and drove +8600% mindshare.”

Keep it specific. Numbers > adjectives.

That’s authority bias in action, and it builds trust faster than any FOMO.

4. Sell the next step. Not the entire partnership.

Your job in BD isn’t to close the deal in one message.

Your job is to make saying yes easy.

So don’t pitch a full partnership out the gate. Pitch the next logical step:

• A 15-min call

• A quick audit

• A personalized demo

• A doc review

This is called micro-commitment theory,  and it’s proven to increase conversion by reducing friction.

Make it easy to lean in, and they will.

5. Don’t be pushy. Don’t sell. Collaborate.

The most successful BD people in this space sound like contributors, not closers.

Ask questions. Get context. Share ideas. Offer value even if there's no deal today.

This is consultative selling, and it works better in a space like crypto, where everything still feels half-built and a little emotional.

6. Follow up like a human, not a sequence.

You’re not selling to a CRM. You’re talking to someone with a million tabs open and a decision to make.

Follow up like you’d want to be followed up with:

Keep it respectful. Keep it alive. Keep it funny and human.

80% of deals close after the 3rd follow up.

7. Use what you already have. Seriously.

You know what makes BD easier? Not starting from scratch every time.

Use your marketing team. Use your data. Use your hot leads.

The people visiting your site 100 times? The ones opening every email, clicking through every case study, lurking in your Discord?

They’re not “cold.” They’re already in the room. You just haven’t said hi yet.

BD shouldn’t live in a silo. Work with your growth team. Get access to your CRM. Check the dashboard. Find the names that keep showing up and move them forward.

Because the best deals? They’re waving from your analytics tab, waiting for you to notice.

So track your shit 

I asked my favorite BD St3cu for some tips and tricks, and this was his response and I quote :

Final thing: Crypto BD isn’t about selling harder. It’s about selling smarter.

Qualify, listen, adapt, and don’t rush the play.

Be sharp. Be useful. Be around.

Merci biz bye

Got questions? Feedback? You know where to find us 📞—we’re here to help you get organized, even if we’re still figuring out our own lives.

Until next lesson,

stay cookish. 🍪