Crypto conference sznnnn!

Gm gm,

It’s crypto conference sznnnnn! Our feed is filled with Token 2049 pics and we’re loving it

So you’re probably spending the big bucks flying the team out to conferences. Cute! But... how do you actually know if it's working? How do you know if you’re doing smart outbound marketing, or just speedrunning budget burn?

Let’s break it down: Here’s how to track, optimize, and not waste your time at crypto events.

Start With Real Goals

Before you even book your ticket, you need to set some KPIs and understand what’s the outcome you want from attending:

• Do you want more booth visits?

• New wallet connections or sign-ups?

• More Twitter clout?

• More Discord gremlins joining your server?

• A spike in onchain activity?

• Brand Visibility to gain more mindshare?

Clear KPIs = Clear strategy.

Are You Even at the Right Events?

We all love to be there, everywhere, all the time thinking that this will bring more leads but not all stages are worth dancing on my fren.

Ask:

• Where does your community actually hang out?

• Are you wasting time pitching NFTs at a DeFi event?

• Which past events showed real user growth for similar projects?

And then choose wisely where you should be at. Your badge is not a flex if no one relevant cares.

Is Your Booth a Black Hole or a Magnet?

First impressions are everything in a crypto. So you need to level up your game. Your booth if you have one needs to be:

• Fun enough to stop foot traffic (Think AR demos, gamified signups, etc.)

• Reward instant interaction (QR scans, POAPs, prizes)

• Host live-action moments (Flash talks, demos)

Track every interaction using QR codes + UTM links like the big boy/girl marketer your are.

Merch That Doesn’t Suck (and Actually Works)

In case you didn’t know, most conference merch ends up in the hotel bin. With the luggage weight restrictions, we can't fly everything home with us. so don’t be basic a bitch.

• Personalized wearables

• Limited-edition collectibles

• Utility-based merch

Here are some of our favourite merch.

• Marketers notebook by Cookie3.

• Stanley cups but make it ✨cool✨ (CookieDAO’s Stanleys were a hit)
  

  

• NFC nails by Chipped.

• Custom embroidered shawls by Uniswap

Track flex posts on socials to measure merch ROI. If no one posts about it? It's probably giving... zero impact.

Are You Tracking Social Media Engagement in Real-Time?

While you're sipping on overpriced event coffee, the real battle is online.

Use KOL Intelligence to:

• Track mentions, hashtags, and tags.

• Spot top-performing posts and KOLs.

• Monitor the sentiment: Are you getting love, mid-energy, or dragging?

Pro Tip: Incentivize user generated content during the event. It’s free marketing.

Lead Capture That Doesn't Feel Like Homework

Nobody wants to "fill out a form."
Instead:

• Offer QR code sign-ups tied to instant perks (NFTs, beta invites, etc.)

• Gamify it (mini challenges, scavenger hunts, rewards)

Capture wallet connects or socials fast and frictionless.

Are You Measuring Real Impact (Onchain + Offchain)?

Post-event analysis isn’t just who got the drunkest at the afterparty.

You need to check:

• Did wallet connections go up?

• Did transactions spike?

• Did community engagement jump?

• Which KOLs drove traction?

👉 Check out how Cookie3 Onchain Explorer ties it all together.

Keep the Post-Event Fire Alive

After the confetti settles, do NOT ghost your new audience.

• Follow-up emails

• Post-event AMAs

• Exclusive drops or roles for attendees

Relationships > business cards rotting in your pocket.

Final Thoughts: Data or Die

Showing up to events is easy. Tracking real results? That’s what separates the grown-ups from the clout-chasers.

Cookie3 makes it stupidly easy:

• Real engagement > vanity metrics

• Wallet connections, site visits, onchain action, you see it all

• Learn, optimize, repeat

👉 Start using Cookie3 Analytics and make your next event actually count.

Want access?

Quick Plug: We're at TOKEN2049 Dubai 🐪

Yes, we’re there. Yes, we’re everywhere.

Catch the Cookie3 team at TOKEN2049,  and 👀 heads up: we’re hosting a Marketers' House TMRW. So it’s your last chance to sign up. 

Good vibes, good coffee, good strategy chats and pretty cool merch.

Oh, and if you're looking for the ultimate list of side events and marketing happenings, we already made one for you. You're welcome.

AI events worth attending: AI events at Token 2049

For my marketing lovies : Marketing event at Token 2049

Got questions? Feedback? You know where to find us 📞—we’re here to help you get organized, even if we’re still figuring out our own lives.

Until next week,

stay cookish. 🍪