Dearest Gentle Reader,

It appears the crypto court is abuzz once more, this time not with token launches or Layer 2 drama, but with something far more scandalous: advertising ( I'm 2 seasons deep into Bridgerton, let me have this).

Anyways, let’s talk:
Something’s shifting in marketing. Specifically, in ads. And it’s not just the Solana flop from last week (though… that did send the timeline into cardiac arrest for a minute).

It’s this: GPT is changing how ads are made. Not in a “robots are replacing creatives” way, in a “your 3-week production timeline just turned into 30 minutes” kind of way.

And yeah, it’s a big deal.

Today we’re serving: 

• The Ad Game Just Leveled Up

• So. Is AI about to “revolutionise” ads?

• How to Use GPT for Better Ads (Without Losing the Plot)

The Ad Game Just Leveled Up

For decades, making ads has been a process.

Brief. Moodboard. Creative review. Internal chaos. Budget blowout. Late-night revisions. Crying.

Now? You can prompt an entire campaign in under 10 minutes. Copy. Visuals. Concept. Script. Variations. All done, with room to still eat lunch like a human.

GPT isn’t just a writing tool. It’s a creative partner that doesn’t ghost you mid-sprint. And yeah, that changes everything.

A little preview? Just look at the Ghibli/GTA/medieval-core image spam that’s been hijacking every feed this week (time to let it go, besties).

CT couldn’t stop reposting, remixing, and pretending they “just had to try one” and the numbers prove it:

“Ghibli” on KOL Intelligence (last 7 days):
🖼️ 8.5K+ posts
👀 262M+ impressions
💬 9.2K+ smart engagements

If you wanna access these kind of analytics, sign up here for a 7 day trial! 

The point? When creative is this fast and easy to generate, virality stops being a fluke? and starts looking like a formula.

So. Is AI about to “revolutionise” ads?

Yes. But not like you think.

AI isn’t replacing vision or taste. It’s replacing bloat. 

The 14 rounds of feedback. The “can we make the logo bigger?” cycles. The hours of writing 10 tagline variations just to end up using the first one.

Now? Prompt. Test. Iterate. Ship.

Last week, we saw this in action, with GPT-generated ads like this one making rounds on Crypto Twitter. Copy, visuals, format, tone , all AI-built. Were they perfect? No. 

Were they better than half the paid campaigns floating around in this space? Debatable.

But they were fast. And that changes everything.

The Good

AI closes the gap between idea and output.

You’re no longer relying on a creative team to visualize your concept.

You can just… generate a vibe. Test 10 angles in an hour. Personalise creatives by audience cohort. Pair sentiment data with dynamic copy.

That’s not the future, it’s already here.

It also makes experimentation less risky. You don’t need a $30k budget and three approvals to test a meme style pre roll or a niche landing page. You just need a model that doesn’t hallucinate too hard.

And for crypto? This is huge. Because we don’t have the luxury of “slow.” Token cycles, attention cycles, meta cycles, everything here moves fast. AI lets marketing catch up.

The Bad

Let’s be real: half of y’all are already using GPT to write entire threads, pitch decks, and ad copy (and it shows).

The danger isn’t that GPT will kill creativity. It’s that it will flatten it. And we’re already seeing this now with the Ghibli trend:

When everyone’s pulling from the same models, using the same prompts, tweaking the same templates, we get a sea of vaguely decent, emotionally vacant, mid-tier content.

Also: not everyone should be making ads.

A tool that accelerates output doesn’t magically give you strategy, cultural awareness, or brand taste. And crypto is already teetering on the edge of cringe 24/7. The wrong tone, message, or vibe? It lands flat, or worse, backfires. ( ehm ehm Solana)

One thing GPT still can’t do? Animate data visuals without going rogue.

We asked it to help preview cookie.fun’s dashboard, and it served us a video... of babies. 

This was the prompt 

-> make the graphs move on the video

-> then zoom into the grey box "Project Summary" and make a loading circle then and then start writing the text you see on the image from the 'About' onwards - make it as it is being typed super fast

This was the Result:

So yeah, maybe don’t fire your motion designer just yet.

How to Use GPT for Better Ads (Without Losing the Plot)

🔹 Don’t outsource strategy. Use GPT to execute, not to think for you.

🔹 Build a bank of modular assets: intros, CTAs, hooks, pain points: remix and test endlessly.

🔹 Track what hits. Save winning prompts. Note what flops.

🔹 Make it collaborative. Use GPT to ideate with your team, not replace them.

🔹 Stay weird. Use the time you save to make something bolder, sharper, or funnier. The tool gives you speed, you bring the spice.

Thoughts? 

GPT for ads? Spectacular, give me 14 of them right now. 

Got questions? Feedback? You know where to find us 📞 we’re here to help you get organized, even if we’re still figuring out our own lives.

Until next week,

stay cookish. 🍪