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C’mon, all the cool kids follow them.
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Cookie3
November 05, 2024 • Reading Time: 7 minutes
Gm, Web3 marketing mavens!
Ready for another round of KOL yap sessions?
Today we’re serving a KOL guide that’ll have you rethinking who’s worth your precious follow.
In today’s newsletter:
Inside the Cookie3 KOL Score: How we calculate it, why it matters, and the secrets it reveals about your favorite KOLs.
Craving exclusive access to our KOL Intelligence beta (who isn’t?): Scattered throughout this newsletter are your secret phrase to exclusive beta access—find it, use it, and thank us later.
US Elections: Who do you think will win ? cast your vote sers!
🚨 Top 10 Web3 Marketers You Should Be Following
In Web3, good advice (and hot takes) are priceless.
We’ve combed through ct to bring you the ultimate Web3 marketing pros.
These folks know their stuff, share top-tier insights, and are generous with their wisdom.
Follow them for:
@AlexOnchain is your go-to guy for building a killer personal brand on Twitter.
@ClaireKart isn’t afraid to call out BS trends. Her threads are full of strategic gems for real growth.
@kashviETH is out here making sure Web3 isn’t just a boys’ club.
@emilyxlai for secret sauce recipes on making marketing data work for you
Remember to DM @mtazk on Telegram with the secret phrase: “mostkolsuck” for your exclusive free beta access to KOL Intelligence. (we can get away with a little promo)
@ishverduzco Ish has a blueprint for taking your social media from zero to hero.
@mia_unhashed is all about sharing content creation, and community engagement insights.
@KseniiaBaziian‘s advice? Make sure your KOL partnerships serve a purpose and aren’t just for show.
@arianemurphy_ for marketing tips and tricks that actually work.
@AliceCrypt0land is your girl for practical strategies for achieving genuine growth.
@frogule preaches a return to the roots of marketing—community and storytelling over hype.
Alright, sers, we know that some of these top Web3 marketers might have scores that seem modest at first glance.
Why? Because we’re comparing them to the entire landscape of CT, and they’re considered smaller KOLs in this wild west.
However, these folks are powerhouses in engagement, content quality as the metrics show.
Ready to analyze more KOLs? DM @mtazk on tg for access. Don’t forget the magic phrase: “mostkolsuck.”
Cookie3 KOL Score Explained 🍪
Wonder what magic ingredients go into the KOL score in KOL Intelligence?
Here’s a breakdown so you know what you’re looking at 👇
1/ Audience Quality & Changes
It’s not just about how many followers a KOL has; it’s about the quality and relevance of their audience.
We track if a KOL’s followers are active and engaged or if they’re becoming irrelevant over time. This helps you avoid the ones whose popularity is fading.
f their relevance is nosediving, we’ll catch it.
(Wanna know if your favorite KOL is still relevant? DM @mtazk on Telegram. Secret phrase: “mostkolsuck.”)
2/ Content Quality: Just 5%
We consider the substance of a KOL’s content, but it only makes up a small part of the score.
Why? Because great engagement often beats polished content.
Engaging posts that spark real conversations hold more value than just pretty posts.
3/ Balanced Reach
Being a big account is nice, but it’s not the whole story. Our scoring system ensures that medium-sized KOLs can shine.
We balance their ability to reach audiences so that meaningful engagement matters more than just sheer numbers.
This way, you get a fair assessment regardless of a KOL’s size.
4/ KOL Interactions
It’s not just about broadcasting messages; it’s about meaningful interactions.
We measure how many unique KOLs engage with their content, like retweets, replies, or mentions. The more Authentic interactions they have, the higher their score.
If a KOL is getting genuine love from other big players, that’s a win in our book.
5/ Fewer Perfect Scores
Perfection isn’t common, and we don’t pretend it is.
High scores are earned. Scoring in the top range is a sign of real engagement and consistent quality.
We’re tough on handing out perfect scores, ensuring only the most impactful KOLs reach the top.
TLDR;
Our KOL Scores are relative to the entire landscape of CT.
This means smaller, niche KOLs might not score as high as some big players, but that doesn’t mean they lack impact.
Always consider engagement rates, content quality, and how well their audience aligns with your project goals. Numbers are just part of the story.
🍪 Want to Test Our KOL Intelligence for Yourself?
Want to know which KOLs are worth your marketing dollars and which ones are just noise?
DM @mtazk on telegram with the secret phrase: “mostkolsuck” for exclusive beta access. It’s free for a limited time .
🗳️ US Elections: Who do you think will win?
Alright, sers, time to channel your inner oracle and put on your political analyst hats on.
The US elections are coming, and we’re curious: who do you think will win ?
Who do you think will win the US elections? |
Bragging rights and the chance to say “I told you so” are up for grabs.
We’ll share the results in the next newsletter